The Pepsi Music Index: a New Ranking of Emerging Musicians
Pepsi is celebrating up and coming artists by launching a new system that rates their popularity based on social media buzz around them...
21 March 2011
Gen Zers and Gen Yers: How Brands Communicate with Youngsters
Catch them young’ is thought to be the secret motto of all companies and brands, but as their activity proves, they are not only establishing strong ties with...
15 March 2011
Pepsi Throwback is Back: Limited Time Offer Extended for Unlimited Time
As we all remember, Pepsi Throwback made of real sugar hit the shelves of American grocery stores in April 2009 and was said to stay there for 8 weeks only as a limited time offer. So, now Pepsi is extending what was said to be its limited...
15 March 2011
Coca Cola and Pepsi in the Center of New Health Scandal: 'Caramel' Coloring May Cause Cancer
Yesterday representatives of the American Center for Science in the Public Interest filed a petition to the US Food & Drug Administration, demanding that the 'caramel coloring' commonly used in beverages like...
18 February 2011
Diet Pepsi Debuts Its Sleek, New Look at Mercedes-Benz Fashion Week
In celebration of beautiful, confident women, Diet Pepsi presents the taller, sassier new Skinny Can at New York's Fall 2011 Mercedes-Benz...
9 February 2011
Pepsi Taps Consumers to Shake up Refresh Project in 2011
Pepsi announced the program details of the 2011 Pepsi Refresh Project, a crowd-sourcing movement that supports bold, fun...
1 February 2011
PepsiCo UK & Ireland is On its 'Path to Zero' in terms of Production Waste and Energy Use
Last Friday PepsiCo UK & Ireland unveiled environmental report for 2009/2010 outlining precise numbers on company's efforts to prevent climate change, apply sustainable practices in agriculture as well as minimize its water and energy consumption.
20 January 2011
Pepsi Max Launched NFL Audible Program featuring Rap Stars ahead of Super Bowl XLV
Pepsi Max, the soda brand which has connected with the rap culture primarily through to its latest commercial featuring Snoop Dogg (still, Nike remains the most long-standing fan of this music style), has unveiled a new project created in collaboration with famous...
17 January 2011
"We Make it Natural. You Make it Fun"—New Video Ad Contest from Frito-Lay
Frito-Lay, a world-renowned producer known for its commitment to offering natural and healthy products on the snacks and chips market, announced that in the coming 2011, it would produce 50% of its products using all-natural ingredients. The brand confirmed that it would exclude...
21 December 2010
Pepsi Refresh Project 2010: America’s Ideas Spur Refreshing Change
In 2010, Pepsi proved that anyone anywhere can motivate and inspire Americans to move the world forward. Since February...
17 December 2010
Partner Section
Call for interviewees 2012
Research
Interview
Research
Expert Columns
