
Pernod Ricard UK and digital agency Zone have rolled out a new Facebook app called Malibu VIP.
24 May 2012

Consumers like when brands offer them more than they expect and amaze them with new product offerings, which could never be predicted. Following in the footsteps of Diet Coke with its nail polish and
3 May 2012

On the heels of the recent ABSOLUT London release, the legendary vodka brand has launched another city-inspired bottle, which this time is dedicated to Turkey’s Istanbul. Designed by local Turkish artist Yigit Yazici,...
16 April 2012

International branding and packaging consultants CARTILS developed the strategic positioning, branding, new bottle shape, and mono carton for Pernod Ricard’s new Royal Stag Barrel Select. Royal Stag, the...
7 March 2012

Irish whisky brand Jameson is to activate a huge celebration on St Patrick’s Day, March 17. Unlike beer brand Guinness, it is not going to set any records, but is determined to make it really big by...
28 February 2012

As part of its ABSOLUT Blank campaign, ABSOLUT, together with agency SapientNitro has created the ABSOLUT Blank installation in New Delhi,...
3 February 2012

For the launch of a unique special edition of Beefeater London Dry Gin in Sweden, Beefeater invites the Swedish consumers to show off their creativity and love for London by entering a cocktail and design competition for the new Beefeater bottle.
10 January 2012

ABSOLUT Vodka’s advertising usually is soaked in colour and vivid tones, but not this time. The iconic vodka brand this year has launched the ABSOLUT Blank campaign, which included a plethora of art pieces and offered...
20 December 2011

Chivas Regal, the world’s leading luxury Scotch whisky, is continuing its association with contemporary design by teaming up with...
24 November 2011

Martell is set to launch the first expression of its ‘Millésimes Collection,’ exclusively to travel retail on November 23, 2011 within the Martell Experience Boutiques at Hong Kong and Kuala Lumpur International Airports. Carefully selected by Martell’s Cellar Master...
11 November 2011
“For an average consumer the value of branding is down to making the right choice”

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.
If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”
Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.
Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.
There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

