ABSOLUT Has Created a Unique Sound of India
As part of its ABSOLUT Blank campaign, ABSOLUT, together with agency SapientNitro has created the ABSOLUT Blank installation in New Delhi,...
3 February 2012
Beefeater Invites Consumers to Redesign Its Classic Bottle for a Special Edition
For the launch of a unique special edition of Beefeater London Dry Gin in Sweden, Beefeater invites the Swedish consumers to show off their creativity and love for London by entering a cocktail and design competition for the new Beefeater bottle.
10 January 2012
ABSOLUT Vodka Unveiled a New 'Purity' Poster
ABSOLUT Vodka’s advertising usually is soaked in colour and vivid tones, but not this time. The iconic vodka brand this year has launched the ABSOLUT Blank campaign, which included a plethora of art pieces and offered...
20 December 2011
Chivas Regal Launches Heraldic Limited Edition Gift Tin by Dan Funderburgh
Chivas Regal, the world’s leading luxury Scotch whisky, is continuing its association with contemporary design by teaming up with...
24 November 2011
Martell Launches an Exclusive Collection of Prestige Cognacs in Asia Duty Free with the Millésime 1968
Martell is set to launch the first expression of its ‘Millésimes Collection,’ exclusively to travel retail on November 23, 2011 within the Martell Experience Boutiques at Hong Kong and Kuala Lumpur International Airports. Carefully selected by Martell’s Cellar Master...
11 November 2011
ABSOLUT Blank Live Invites People to Celebrate Creativity
ABSOLUT gives people an opportunity to create their own individual artwork through personal visual expression, using their bodies as the paintbrushes with the bottle serving as their canvas. Within its ABSOLUT Blank Live...
9 November 2011
Malibu to Unveil a New Product, Malibu Red, in March 2012
Malibu, the well-known rum which sees taste innovation, beach partying culture and creative collaborations as essence of its brand style, is about to launch a new product...
1 November 2011
ABSOLUT Rolls out a Campaign to Commemorate 30 Years of Its Marketing to Gay Consumers
ABSOLUT is rolling out a campaign to celebrate 30 years of the Swedish vodka efforts to reach American L.G.B.T. community. Thus the brand emphasizes its loyal attitude to gay, lesbian, transsexual and bisexual consumers.
28 October 2011
Chivas Regal Delivers Innovative Added Value with ‘The Art Of Hosting’ Сampaign
Original luxury Scotch whisky Chivas Regal is launching an innovative campaign in Travel Retail to reward travellers with genuine added value. In partnership with private nightclub Le Baron, ‘The Art of Hosting’ campaign includes a limited edition gift-pack, in-store displays...
18 October 2011
Martell VSOP Unveils Its New Look for Global Rollout
Martell has unveiled a new look for its VSOP which recently launched in the Singapore and Malaysia domestic markets. The new bottle and eye-catching packaging reflects Martell’s brand identity and strengthens its status as a premium cognac. Martell has also produced new...
13 October 2011
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