Most seasoned marketer know that mothers are the ‘gate-keeper’ of the household; controlling 80% of UK domestic spending, making most of the important family decisions around food, money, housing, and in all likelihood driving the main financial decisions in the home by 2020.
philanthropy
Following its emotional “Likes don’t save lives” campaign, UNICEF Sweden continues communicating the message of how important monetary support is. The new effort “The Good Guys Christmas” launched just in the middle of the gift season, features three iconic good-doers Jesus, Mother Teresa and Gandhi as well as a guy who was honoured to join the Christmas dinner with the greatest philanthropist of all times by just clicking a UNICEF banner and buying medications for kids online.
IKEA Switzerland aims to battle loneliness this festive season with its newly launched initiative dubbed “No Empty Chairs at Christmas.” The furniture retailer is offering a match-making (not dating) service now, allowing each person who doesn’t have a company on December 24-26 to finally find it through a dedicated site.
Google is making philanthropy efforts yet easier to follow with a one-of-a-kind online event, “Hangout-a-thon” on Google+. The online meet-up will be dedicated to Giving Tuesday, the day when people traditionally donate to the charity of their choice. During the 12-hour event on Google+, the audience will be able to easier connect and donate to their favorite non-profit, all in virtual space.
AIDES, a French community-based nonprofit, launches a new campaign with a fairy-tale character to raise awareness of how important condom protection and HIV testing are. The 1-minute film by TBWA\PARIS tells a story of a wooden guy, an adult Pinocchio, who meets a flesh-and-blood girl at a party and lies to her about his health.