A vending machine of tomorrow can be described with just three adjectives: smart, digitally-connected and, with no doubt, sustainable. It will sell or give away just everything, for versatile currency, with manifold purposes. A dispenser will definitely go beyond the “pay-and-get on-the-go” scheme, transcending to an eco-focused, digitally powered installation that would respond to consumer needs just like a human salesperson (or even better) and at the same time revolve around the four pillars of sustainability: environmental responsibility, cultural/knowledge vitality, social good/well-being and economic health. How do vending machines of today dip into the “smart” sustainable future across these four areas?
philanthropy
Coca-Cola is battling “gray-ness” with the latest installment of its “Where Will Happiness Strike Next?” global campaign that injects some unexpected joy into the dull urban surroundings. The “Roll Out Happiness” initiative masterminded by Wieden+Kennedy Amsterdam literally rolled out a piece of summer in boring «gray, grau, gri, グレー, šedá, серых» city settings of Vilnius, Lithuania in late summer.
Levi’s extends its recent global campaign, “Make Our Mark,” with a knowledge-focused partnership with the collaborative learning company Skillshare. Together, they are launching a series of online video classes that will help users develop creative skills as different as designing meaningful tattoos, capturing the surroundings with a mobile phone, creating typographics inspired by sound, designing vintage-inspired postcards from the future, and more.
Following the anti-extremism and anti-human-trafficking online networks launched by Google earlier this year, the tech giant is rolling out a new online humanitarian project, Constitute, which is a searchable archive of fundamental sets of laws of 160 countries of the world. The project was launched on September 23 under the banner of Google Ideas, the branch which had given a grant to the Comparative Constitutions and made this initiative possible.