On March 4, Electrolux launched a new installment of the annual design competition for students and young designers […]
The Cannes Lions International Festival of Creativity, slated for June 15-21, is adding one more category to recognize outstanding product design. This will draw even more entries, beating the last year’s 4% rise in the number of applications. In general, record 35,765 works projects were submitted in 2013.
Hermès has taken its “Petit h” collection, which is focused on reusing and recycling industrial leftovers, to London. The project, presented at the brand’s store on 155 New Bond Street, introduces stylish items create from discarded materials and defective inventory. The exhibit is open from November 20 to December 7.
Heineken is collaborating with another creative collective as part of its ongoing #Heineken100 program to celebrate “Man of the World” from the brand’s international marketing effort. This time, one of the world’s leading brewers is teaming up with Japanese clothing brand NEIGHBORHOOD for a denim project that unites both brands’ ethos and style.
Heineken is driving home beer drinking experience to the new heights of sophistication with the launch of “The Sub,” a draft dispenser that combines functionality and top-notch futuristic look. It is charged with a special 2-litre keg (a so-called torp) of a brew of choice from the company’s lineup—chilled at 2 degrees Celsius and fresh for 15 days.
As part of its fall-winter 2013 campaign, adidas Originals is rolling out an effort, SneakerSwitch, packed with fan creativity. The brand is inviting public to try its miadidas customization feature and share the result for a chance to receive a one-of-a-kind shoe that is designed by adidas ambassadors or other winners of the competition.
LEGO, the brand that has always been associated with younger consumers, now grows up to deliver goods for adults. The manufacturer is unveiling a collection of timepieces for men and women in versatile styles. The watches, arriving in November 2013, are plastic and have interchangeable parts such as the bracelet links and bezels, which is a tribute to the “build yourself” ethos of the brand and a nice move in the era of customization.