Renowned product and packaging design agency Product Ventures is pleased to announce that its design for the Petrol Bags™ All-In-One Carrier and Camera Support has been selected to receive the 2011 International Design Excellence Award (IDEA). For over 30 years, the Industrial Designers Society of America (IDSA) has recognized through their preeminent international design competition, the IDEA Awards design excellence in product, sustainability, interaction design, packaging, strategy, research and concepts.