Renowned product and packaging design agency Product Ventures is pleased to announce that its design for the Petrol Bags™ All-In-One Carrier and Camera Support has been selected to receive the 2011 International Design Excellence Award (IDEA). For over 30 years, the Industrial Designers Society of America (IDSA) has recognized through their preeminent international design competition, the IDEA Awards design excellence in product, sustainability, interaction design, packaging, strategy, research and concepts.

Product Ventures’ CEO Peter Clarke explains, “The Petrol Bags™ Carrier is designed to improve the cumbersome experience for video-graphers, who are often travelling with heavy equipment and several accessories. This elegant solution is an industry first- as the bag transforms quickly from a camera carrier into a lightweight video support system, allowing users to travel easily without having to spend time waiting for luggage. Product Ventures is honored to receive this prestigious recognition from IDSA as we pursue our mission in helping to shape brands that enhance consumers’ lives.”

Ofer Menashe, CEO of Petrol Bags™, a Vitec Group brand, continues, “We are thrilled that this new concept in camera transport and field use has been applauded by the professionals who use it. The ultimate in convenience, Cambio’s dual-functionality saves the busy videographer both time and energy, streamlining the process of transporting to the location and providing support once it is on the scene. Users appreciate how quickly they can access the gear with the ultra-wide U-shaped opening, and how easy it is to organize contents via movable dividers. Plus, our proprietary sliding pipe system secures the camera and keeps it in place within Cambio’s fully padded interior.”