Havas Media Group along with the two research agencies Differentology and On Device Research have teamed up with Sky Media, advertising sales arm of Sky, to conduct one live and two lab experiments aimed at trying new methodologies in measuring mobile advertising effectiveness. 

Sky Rainforest Rescue has teamed up with Lily Cole, an actress and model and now a designer, and the SapientNitro agency to create a new distinct promotion for saving tropical forests. The new effort is revealed on the Instagram platform—the team behind the promotion, #TapForTrainers, hacked the social media channel’s potential in a totally new and powerful way.