
Smirnoff announces that on November 27, Miami will receive the best of London's nightlife culture as part of The Smirnoff Nightlife Exchange Project—a one-of-a-kind...
26 October 2010

Smirnoff® is launching a new reality television show, Master of the Mix. In a quest to crown the hottest DJ in the world, Master of the Mix is hosting multiple DJs in cities...
5 October 2010

Smirnoff© unveiled its global campaign, “The Smirnoff Nightlife Exchange Project.” Continuing on a mission to inspire and enable more one-of-a-kind experiences, this bold attempt will see...
13 September 2010

The Smirnoff Ice RTD (Diageo) packaging had not been updated for over 10 years. Not only was the look and feel dated, the packaging architecture could not addequatley accomodate further brand extentions. Specialists of the award-winning Australian design firm
16 July 2010

Smirnoff® outshines the summer sun with the launch of two new flavors — Mango and Peach in bottles designed by Landor. The agency has also revamped the overall look of a classic Smirnoff No. 21 and the whole Flavoured range.
12 July 2010

Smirnoff had a colorful promotion this spring and summer in the UK as they hosted parties immersed in colorful paint throughout the country. The months of May and June saw “Smirnoff...
25 June 2010

Smirnoff believes they will be the popular vodka of choice by consumers at an upcoming event in Las Vegas. On August 12th, the award winning liquor manufacturer will put themselves against the world’s leading brands of vodka in the “The People’s Challenge.” ...
24 June 2010

Getting “iced” may have a whole new meaning thanks to a new popular underground game. Though “icing” is associated with elimination, in this case it is another ice -- Smirnoff Ice. The popular Smirnoff brand is in the unenviable position of being beverage...
25 May 2010
1 comment
Smirnoff is taking consumers inside vodka. The brand has launched a new ad, which allows us to get a deeper insight into the product and touch the very heart of the drink with the help of visual effects. In the spot called Transparent says, “At Smirnoff we triple...
28 April 2010

Smirnoff India is giving out nice presents on a daily basis. To win an iRocker headphones the entrants of the daily prize draw are to have a Twitter account, be logged in and let their imagination flow. The...
23 February 2010
“For an average consumer the value of branding is down to making the right choice”

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.
If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”
Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.
Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.
There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

