Smirnoff Encourages to Exchange Nightlife Experience
Smirnoff© unveiled its global campaign, “The Smirnoff Nightlife Exchange Project.” Continuing on a mission to inspire and enable more one-of-a-kind experiences, this bold attempt will see...
13 September 2010
Smirnoff Ice RTD Redefined by The Creative Method
The Smirnoff Ice RTD (Diageo) packaging had not been updated for over 10 years. Not only was the look and feel dated, the packaging architecture could not addequatley accomodate further brand extentions. Specialists of the award-winning Australian design firm
16 July 2010
Landor Developed New Design for Smirnoff Classic and New Flavours
Smirnoff® outshines the summer sun with the launch of two new flavors — Mango and Peach in bottles designed by Landor. The agency has also revamped the overall look of a classic Smirnoff No. 21 and the whole Flavoured range.
12 July 2010
Smirnoff Paints the Night Away in the UK
Smirnoff had a colorful promotion this spring and summer in the UK as they hosted parties immersed in colorful paint throughout the country. The months of May and June saw “Smirnoff...
25 June 2010
Smirnoff Goes before the People’s Choice in Vegas
Smirnoff believes they will be the popular vodka of choice by consumers at an upcoming event in Las Vegas. On August 12th, the award winning liquor manufacturer will put themselves against the world’s leading brands of vodka in the “The People’s Challenge.” ...
24 June 2010
Smirnoff Ice Invites You to Play the “Icing Bros” Game
Getting “iced” may have a whole new meaning thanks to a new popular underground game. Though “icing” is associated with elimination, in this case it is another ice -- Smirnoff Ice.The popular Smirnoff brand is in the unenviable position of being beverage...
25 May 2010
1 comment"Transparent" Smirnoff Launches a New Ad
Smirnoff is taking consumers inside vodka. The brand has launched a new ad, which allows us to get a deeper insight into the product and touch the very heart of the drink with the help of visual effects. In the spot called Transparent says, “At Smirnoff we triple...
28 April 2010
Smirnoff India Gives Out Headphones
Smirnoff India is giving out nice presents on a daily basis. To win an iRocker headphones the entrants of the daily prize draw are to have a Twitter account, be logged in and let their imagination flow. The...
23 February 2010
Diageo Adds Smirnoff Vodka & Cola to Its Pre-mix Portfolio
Diageo Great Britain is introducing a new addition to its portfolio this March. The company is going to launch Smirnoff vodka and Cola in a premix can. The combination of vodka and Cola is one of the most favourite on-trade drinks in the UK, and...
22 February 2010
Smirnoff’s Gong Rings Out Loud
The JWT agency from New York, USA, has created a new commercial for the Smirnoff brand. The “Gong” spot perfectly fits the season: an iceball, the vodka, hot partying. The creative group has already developed advertising videos for Smirnoff as well as for...
5 January 2010
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