Smirnoff team never get tired of enriching the nightlife experience and continues its work on the Sensation project—series of dance and music phenomena that initially took the world by storm in 2000 in Amsterdam. So, the good news is, this year Sensation is coming to the capital of UK and will hit London’s 02 Arena on August 13.

Image: www.metro.co.uk

Sensation phenomenon is more than just a dance party. It includes unique stage shows, acrobats, performers, awesome light-shows, lasers, fireworks and the world’s top DJ’s. The list of the DJs includes Sebastian Ingrosso, Fedde Le Grand, Erick E, Carl Cox and Felix De Housecat, and David Guetta.

The event is going to be huge: 10,000 tickets will go on sale on April 8, 2011. More information on booking is available on www.facebook.com/smirnoffgb.

The theme of this year’s show will be ‘Ocean of White’ meaning that the settings and dresses of the participants of the show will be in white. According to metro.co.uk, the spokeswoman for the project promised «breathtaking fountains, grand sea creatures and world-class DJs».

Just like in other Sensation parties, Smirnoff will be providing fuel for the party with its signature cocktails.

Duncan Stutterheim, the founder of Sensation, comments on an upcoming event in London, “When I first started Sensation back in 2000, I always looked forward to the time when it would come to the UK, and knew it would be when the time, partner and venue was right. With Smirnoff on board to help us achieve this, everything has fallen into place and we’re really excited about how the event is going to be received in August.”