Pepsi, one of the official partners of the 86th Academy Awards, has celebrated some of the most famous quotes from legendary films in its 60-second spot that aired during the ceremony’s broadcast on ABC yesterday. The “Mini Hollywood” ad, promoting the smaller version of the soda’s can, communicates the message that even the tiniest amounts (like the smaller can or a quote) can retain the full power of the original product.

Red Bull not just gives you wings, as a famous ad says, but has been experimenting with skydiving in stratosphere. Back in 2010, the brand announced the launch of a bold project Red Bull Stratos in collaboration with a courageous Austrian sky jumper and aviation pioneer Felix Baumgartner, who was to undertake a stratospheric balloon flight to more than 120,000 feet (36,576 meters) and make a record-breaking freefall jump in the attempt to become the first man to break the speed of sound (864 kilometers per hour).