A battle for customers’ love and wallets between global stalwart brands and nimble tech-savvy challengers gets a new spin: the latter arrange funding programs for the former to fuel innovation culture in their organizations and get a fresher vision. Instead, startups get access to knowledge, financial support and customer base of global corporations: a win-win situation. 

In partnership with TechStars, a startup accelerator providing seed funding from over 75 venture capital firms globally, Nike is launching a new bold project to encourage  like-minded entrepreneurs to start their one businesses and leverage the success of popular Nike + products such as the Nike+ FuelBand and Nike+ Running.

Technology innovations are not a sole prerogative of the Silicon Valley companies today. As it was announced earlier this March, PepsiCO10 incubator has expanded to the so-called emerging markets, and recently —to Brazil to give a chance to young tech startups and digital entrepreneurs to bring their ideas to life and drive IT business (and the whole society) forward.