Talking about vogue and fashion shows, the image of fit young lady follows our minds. However, standards have been shifting and nowadays, in trend not long-legged blondes but sweet grannies. In today’s Popsop’s research we are going to inform about who sets such trends, and how it changes human's consciousness and affects on fashion development and marketing.
A subtle psychology from Whirlpool, John Lewis, Percil, HTC, and Bic.
‘The Brand Value Growth Matrix’ by The Partners, Lambie-Nairn, and Millward Brown shows that branding is a better investment for businesses than advertising in the long term, if marketing budget is limited.
What can the famous ‘Reassuringly Expensive’ Stella Artois advertising campaign teach us about the way branding has changed and have we seen the end of the third person pronoun?’
Just 36.6 million people watched the Sunday night's Academy Awards on TV, as opposed to 43.7 million last year, Nielsen reports. The social-media reach was also lower—5.9 million compared to 11.6 million in 2014.
The small software engineering company Oxford BioChronometrics specializing in Human Recognition Technology conducted a study to find out which percent of digital ads is clicked by bots, not real users.
In terms of financial value, the ad spending will account for a total of £14.9 billion ($23.3 billion) in 2014, and £15.7 billion ($24.5 billion) in 2015.
A study by Nielsen reported that in the US, YouTube now reaches more 18-34 year olds than any TV network. This is a staggering fact which simply highlights the importance for brands to understand and use this platform appropriately.