
Cuervo Cold, a Jose Cuervo’s tequila brand runs a social video campaign in Brazil. The 'Cuervo Cold. A Quick Shot of Ice Cold' campaign created by ad agency Albion is a social video...
24 November 2011

Malibu, the well-known rum which sees taste innovation, beach partying culture and creative collaborations as essence of its brand style, is about to launch a new product...
1 November 2011

Gruppo Campari’s Cabo Wabo Tequila has kicked off a new marketing campaign featuring Mick Fleetwood, founder of the famous Fleetwood Mac band and singer-songwriter Nicole Atkins. The musicians will be the first two to act to front the Off The Record music...
12 October 2011

Brand design agency Coley Porter Bell has teamed up with world famous DJ Ferry Corsten to co-create a limited edition bottle for Pernod Ricard’s Olmeca tequila.Corsten...
30 September 2011

Jose Cuervo revealed new packaging for its best selling line of tequilas, Jose Cuervo Especial Gold and Especial Silver. Demonstrating its 10 generation-strong company and family motto of ancestry, prestige and tradition, the design changes reinforce the company history with an...
8 August 2011

In an ongoing demonstration of its commitment to the 10 generation-strong company and family motto—ancestry, prestige and tradition—Jose Cuervo unveiled the 2011 edition of Reserva de la Familia. The 16th installment of the limited-edition handcrafted wooden box collection is...
5 August 2011

Beam Global’s Hornitos Premium Tequila is giving up-and-coming bands...
27 April 2011

Sam’s Club, one of the largest membership-only warehouse club retailers in the U.S., a division of Wal-Mart Stores, Inc., introduced this month a private brand tequila — Calle Azul.
29 November 2010
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Buenos Aires based package design agency Tridimage was chosen to redesign Antigua Cruz Tequila’s global packaging. Mexico based company...
29 October 2010

Jose Cuervo, the world's best-selling tequila, issued a public invitation to Eliot Spitzer, the former New York Governor to enjoy a weekend of responsible festivities in Las Vegas at the CuervoGames National Finals on October 30. Outraged after hearing that he, a 1984...
25 October 2010
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.
