
Cuervo Cold, a Jose Cuervo’s tequila brand runs a social video campaign in Brazil. The 'Cuervo Cold. A Quick Shot of Ice Cold' campaign created by ad agency Albion is a social video...
24 November 2011

Malibu, the well-known rum which sees taste innovation, beach partying culture and creative collaborations as essence of its brand style, is about to launch a new product...
1 November 2011

Gruppo Campari’s Cabo Wabo Tequila has kicked off a new marketing campaign featuring Mick Fleetwood, founder of the famous Fleetwood Mac band and singer-songwriter Nicole Atkins. The musicians will be the first two to act to front the Off The Record music...
12 October 2011

Brand design agency Coley Porter Bell has teamed up with world famous DJ Ferry Corsten to co-create a limited edition bottle for Pernod Ricard’s Olmeca tequila. Corsten...
30 September 2011

Jose Cuervo revealed new packaging for its best selling line of tequilas, Jose Cuervo Especial Gold and Especial Silver. Demonstrating its 10 generation-strong company and family motto of ancestry, prestige and tradition, the design changes reinforce the company history with an...
8 August 2011

In an ongoing demonstration of its commitment to the 10 generation-strong company and family motto—ancestry, prestige and tradition—Jose Cuervo unveiled the 2011 edition of Reserva de la Familia. The 16th installment of the limited-edition handcrafted wooden box collection is...
5 August 2011

Beam Global’s Hornitos Premium Tequila is giving up-and-coming bands...
27 April 2011

Sam’s Club, one of the largest membership-only warehouse club retailers in the U.S., a division of Wal-Mart Stores, Inc., introduced this month a private brand tequila — Calle Azul.
29 November 2010
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Buenos Aires based package design agency Tridimage was chosen to redesign Antigua Cruz Tequila’s global packaging. Mexico based company...
29 October 2010

Jose Cuervo, the world's best-selling tequila, issued a public invitation to Eliot Spitzer, the former New York Governor to enjoy a weekend of responsible festivities in Las Vegas at the CuervoGames National Finals on October 30. Outraged after hearing that he, a 1984...
25 October 2010
“For an average consumer the value of branding is down to making the right choice”

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.
If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”
Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.
Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.
There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

