Particularly, the funds will be spent on educational programmes in the three Asian countries: Indonesia, Nepal and Bangladesh.
The huge toys that worked as donation boxes illustrated how a donation could help a kid stand up.
UNICEF is continuing its Tap Project, which is now in its 8th year, with a new campaign that takes on smartphone addiction.
Following its emotional “Likes don’t save lives” campaign, UNICEF Sweden continues communicating the message of how important monetary support is.
Every autumn/winter season since 2003, the company donates one euro from each IKEA soft toy purchased during the two-month period, through January 4, to UNICEF and Save the Children.
The goal of the campaign is to raise awareness of the problem, and get more people to sign the petition to support the law enforcement.
We need to think differently about what altruism means by looking at a host of new creative opportunities.
In February 2013, just before the presidential elections in Paraguay, UNICEF, an international children's fund, has tasked the ad agency TBWA to address the issue of unregistered children who account for about 24 percent of all children born in Paraguay.