Jack Daniel’s Australia celebrates the festive season with a launch of a new interactive experience that focuses on the heritage of the brand and its Lynchburg distillery in Tennessee.
Johnny Walker has released a new strikingly beautiful video featuring glasses to raise awareness of how dangerous drinking and driving can be.
The two purveyors of British luxury release a film and a limited-edition collection for travelling friends.
For the promotion, Jim Beam has hired a fictional character, “Seinfeld” attorney Jackie Chiles who agreed to “sue” the bears for their devastating love for honey.
The whisky label Jack Daniel’s is rolling out the first-ever campaign for the super premium brand Gentleman Jack Rare Tennessee Whiskey. The multiple-channel U.S. promotion dubbed “The Order of Gentlemen” is triumphing the core values of a true gentleman, which are character, purpose, integrity, generosity and restraint. All these qualities that make up the only proper code of an authentic manly behavior are integrated into the campaign.
To celebrate the launch of the Virgin Atlantic’s first-ever domestic flight service, Little Red, Bacardi Global Travel Retail has released a limited-edition Dewar’s blended Scotch whisky. The new special edition includes only 200 exclusive 50cl bottles that were distributed among the passengers of the inaugural flight of Little Red service to Edinburgh on April 8. The Little Red service will be offering trips between London, Edinburgh, Manchester, and Aberdeen.
The new look reflects the brand's rich history and the drink's quality through styling, colour and subtle print finishes.