Jack Daniel’s Australia is going to celebrate its birthday in September with a crowd-sourced bar, and it’s seeking creatives that will help it implement the idea.
Johnnie Walker has starred Jude Law and Giancarlo Giannini in its amazingly stylish short film for the brand’s Blue Label.
Jack Daniel’s Australia celebrates the festive season with a launch of a new interactive experience that focuses on the heritage of the brand and its Lynchburg distillery in Tennessee.
Johnny Walker has released a new strikingly beautiful video featuring glasses to raise awareness of how dangerous drinking and driving can be.
The two purveyors of British luxury release a film and a limited-edition collection for travelling friends.
For the promotion, Jim Beam has hired a fictional character, “Seinfeld” attorney Jackie Chiles who agreed to “sue” the bears for their devastating love for honey.
The whisky label Jack Daniel’s is rolling out the first-ever campaign for the super premium brand Gentleman Jack Rare Tennessee Whiskey. The multiple-channel U.S. promotion dubbed “The Order of Gentlemen” is triumphing the core values of a true gentleman, which are character, purpose, integrity, generosity and restraint. All these qualities that make up the only proper code of an authentic manly behavior are integrated into the campaign.