
Stolichnaya vodka has teamed up with Berlin Cameron United, its new agency to launch a new music-inspired global campaign
2 April 2012

Traditionally, February of a leap year (and 2012 is one of them) is a month of reversed relationship as women can freely propose to a men on the last day of month. While Renault is supporting only ladies by encouraging them...
21 February 2012

As 2012 quickly approaches, brands are busy creating unique, charming and memorable experiences for...
8 December 2011

In 2006, Grant’s was the fourth largest global blended whisky brand selling over four million cases annually, and operating in a highly competitive market. Whilst supported by an active marketing campaign, the brand suffered from lack of direction and it lacked a distinctive...
26 July 2011

Glenfiddich announced the launch of Glenfiddich Cask of Dreams—an exciting new campaign designed to inspire people across the nation to pursue their pioneering dreams, and help them to achieve them. An...
31 March 2011

The Balvenie is launching the Balvenie Rare Craft Roadshow—a nationwide search for the craftsmen and artisans across America...
10 March 2011

In partnership with non-profit organization The Adventurists, Hendrick's gin presents a series of 'Afternoon Tea with a Legend of Adventure' events. During each event, the invitees will meet a famous adventurer, take tea with home-made...
31 January 2011

Glenfiddich has announced the launch of Snow Phoenix—a unique whisky born of chance and adversity, which commemorates a moment of drama in Glenfiddich’s long history. In January 2010, after weeks of heavy snow and record low temperatures, four feet of densely...
30 November 2010

Glenfiddich launched an inspiring new global advertising campaign— “One Day You Will”—as the brand continues to strengthen its position as the world’s favourite single malt. One Day You Will is part of a heavyweight integrated campaign which includes...
19 October 2010

Glenfiddich announced the release of the Glenfiddich 1978 Vintage Reserve, an exceptional single malt with classic Glenfiddich characteristics. This year’s Vintage Reserve is not only the first released under the stewardship of Glenfiddich’s recently appointed Malt Master,...
22 September 2010
“For an average consumer the value of branding is down to making the right choice”

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.
If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”
Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.
Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.
There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

