
As 2012 quickly approaches, brands are busy creating unique, charming and memorable experiences for...
8 December 2011

In 2006, Grant’s was the fourth largest global blended whisky brand selling over four million cases annually, and operating in a highly competitive market. Whilst supported by an active marketing campaign, the brand suffered from lack of direction and it lacked a distinctive...
26 July 2011

Glenfiddich announced the launch of Glenfiddich Cask of Dreams—an exciting new campaign designed to inspire people across the nation to pursue their pioneering dreams, and help them to achieve them. An...
31 March 2011

The Balvenie is launching the Balvenie Rare Craft Roadshow—a nationwide search for the craftsmen and artisans across America...
10 March 2011

In partnership with non-profit organization The Adventurists, Hendrick's gin presents a series of 'Afternoon Tea with a Legend of Adventure' events. During each event, the invitees will meet a famous adventurer, take tea with home-made...
31 January 2011

Glenfiddich has announced the launch of Snow Phoenix—a unique whisky born of chance and adversity, which commemorates a moment of drama in Glenfiddich’s long history.In January 2010, after weeks of heavy snow and record low temperatures, four feet of densely...
30 November 2010

Glenfiddich launched an inspiring new global advertising campaign— “One Day You Will”—as the brand continues to strengthen its position as the world’s favourite single malt. One Day You Will is part of a heavyweight integrated campaign which includes...
19 October 2010

Glenfiddich announced the release of the Glenfiddich 1978 Vintage Reserve, an exceptional single malt with classic Glenfiddich characteristics. This year’s Vintage Reserve is not only the first released under the stewardship of Glenfiddich’s recently appointed Malt Master,...
22 September 2010

The Glenfiddich Distillery Gallery in Dufftown, Speyside, opened the second exhibition of work created by artists participating in its 2010 Residency program. The exhibition, which opened on Friday, August 27, features new pieces by five of the internationally-acclaimed artists currently living...
9 September 2010

Grant’s has launched an ultra premium 25 Year Old whisky branded by European design agency LFH. The consultancy developed structural packaging—bottle and carton—branding and support material for the...
5 August 2010
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

