International brand design agency Identica and product design and development consultancy Hyphen have announced their collaborative partnership to proactively explore new ways of developing brand and products for both their existing clients and to look at generating their own product and brand IP.
Year: 2012
Intel Corporation has unveiled its first smartphone with Intel inside. Though it was announced earlier this year that the first Intel-based smartphone will be produced by Lenovo and Motorola for Chinese market, it turned out to be different. The tech giant has partnered with Lava International Ltd., one of India’s fastest-growing mobile handset companies, to launch the XOLO X900 Android-based smartphone.
Riding in a modern car doesn’t only mean convenience, but also implies unique artistic experiences as the vehicles of today are real masterpieces, both inside and outside. BMW, which supports art with numerous initiatives and partnerships as well as creates its own models with a creative touch, is participating in a new project, Frieze Sounds, developed as part of its partnership with Frieze Art Fair New York. BMW has been providing the Frieze Art Fair VIP shuttle service with its cars since 2004.
As a long-time sponsor of the Cannes Film Festival, each spring Stella Artois launches a new activity dedicated to the major film event. Earlier this month, the lager brand offered its UK consumers an opportunity to watch a film online by entering a code from a promotional pack, and now it’s inviting its fans from around the globe to visit the virtual Stella Artois Cannes Cinema Club, which is “designed to support exceptional cinema, provide unique cinematic experiences and ultimately keep the sophistication and beauty of cinema alive.”
Following its Fashion Week, Mercedes-Benz keeps pace with trends in other spheres as well. The automaker is launching a collection of furniture at the current Milan Furniture Fair running from April 18 to 22. The untypical for an auto producer project is collaboration between the Mercedes-Benz Style division and furniture manufacturer Formitalia.
McDonald’s, which is often blamed for promoting unhealthy meal choices, is doing its best clearing its image by improving food standards and adopting greener choices in its business. The biggest fast-food chain in the world has issued the 2012 Global Best of Green report, which highlights 90 examples of its environmental best-practice innovations. The 46-page illustrated report is spanning across eight categories—energy, packaging, anti-littering, recycling, logistics, communications, green building, and greening the workplace—and tells about the company’s achievements in each of them.