The number social media websites, which can help brands promote their products and services, goes far beyond such giants as Facebook or Twitter and now includes a range of fast-developing platforms, like photo-sharing service Pinterest. Launched on 2010, it has 10 million monthly and is growing even faster than today’s kings of social media did on their initial stage. The more people use the service, the bigger is the audience and the more effective it is to promote something there—knowing that, Honda, which created its page on Pinterest less than a week ago, is rolling out a new activity dubbed ‘Need a #Pintermission’ for the all-new CR-V on this platform.

Collaborations between sport apparel brands and fashion houses are nothing new, but each time products of this kind arrive, they generate a lot of buzz and attract thousands of consumers from both ‘camps’. The new product in this niche was created by Kenzo and Vans—the shoe brand and fashion house teamed up to launch a line of chick and vibrant sneakers, which will be unveiled step by step in late spring and in summer.