2012 — Страница 12 — POPSOP
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Year: 2012

BACARDÍ Rum Introduces a Festive Gift Pack, which Recreates the Oldest Brand’s Bottle

Coinciding the with the yearlong celebration of BACARDi’s 150th anniversary, the company is releasing a limited-edition festive heritage gift pack, which recreates one of the earliest BACARDÍ Superior bottle designs and labels (shown in a short spot below).

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Posted on 11/12/201211/12/2012 Design

BMW Art & Culture Holds the Exhibition of Photography Works by BMW Residency Winner at the Grand Palais, Paris

BMW Art & Culture, a special department of BMW France, which has been supporting photography since 2003, is presenting the works of two winners of the 2011 and 2012 BMW residency, a paid grant and programme set to encourage young photography artists to express themselves.

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Posted on 11/12/201201/29/2013 News

«Love to win, hate to lose»: New Nike CR7 Collection by Cristiano Ronaldo

This fall, Nike unveils a new collection of footwear and clothing created in collaboration with the world’s most expensive football (soccer) player Cristiano Ronaldo, which fully reflects the athlete’s attitude to sport and life: «Love to win, hate to lose». 

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Posted on 11/09/201211/09/2012 Design

Grolsch Celebrates the Art of «Unbottling» Beer Internationally

The Dutch beer brand, well known mostly due to its distinctive bottle with a swing-top cap which eliminates the need for an opener, for the first time in its history held a special event celebrating the art of beer opening — Grolsch Swingtop Open World Championship.

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Posted on 11/09/201210/01/2014 Advertising

Nissan’s First-ever Online Showroom Has Gone Mobile

Nissan Canada, which launched an online ‘first-ever’ virtual showroom on YouTube in January 2012 with the help of its long-standing ad partner TBWA, is now making it available for mobile users.

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Posted on 11/09/201211/09/2012 Social Media

Jameson’s Contest for Young Film Directors «Done in 60 seconds» 2013 Open for Entries

For the sixth year in a row Irish whisky brand Jameson in collaboration with the leading UK title about cinematograph, Empire UK, organise an international competition for the young amateur film directors called «Done in 60 seconds».

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Posted on 11/08/201201/29/2013 Marketing

Сoca-Cola UK Is Generating Pre-Christmas Buzz in Social Media ahead of the «Holidays Are Coming» Campaign on TV

Long before the Christmas Eve, the »happiest» soda brand is launching its traditional integrated campaign «Holidays Are Coming» across different media in the UK.

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Posted on 11/08/201211/08/2012 AdvertisingSocial Media

Pepsi Japan Launches Two New Colas: to Celebrate Xmas and Prevent Weight Gain

Over the last five years, Pepsi Japan has introduced more unconventional cola’s than Pepsi has launched on other markets. The latest innovations from the brand include a weight gain preventing variety and a winter holidays edition, which have bold and non-traditional cola flavours (which is quite a traditional move for Pepsi Japan).

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Posted on 11/08/201201/30/2013 Marketing

Head & Shoulders Targets US Hispanic Men with a Campaign Featuring Lionel Messi

Head & Shoulders is targeting the US Hispanic males by launching a campaign starring one of the most recognized and beloved footballers, Lionel (Leo) Messi, the three time FIFA world player. The campaign, which includes online and TV ads, will be promoting Head & Shoulders Refresh for Men to true fans of soccer.

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Posted on 11/08/201211/08/2012 AdvertisingSocial Media

Xbox360’s Halo 4 Glyph «Has Invaded» the London Night Sky with the Help of AKQA

Even those Londoners who are absolutely indifferent to games in general and newly released Xbox360’s «Halo 4″ in particular, couldn’t have missed a spectacular aerial lighting performance, which the game publisher organised yesterday to celebrate the launch of the next blockbuster installment in the UK.

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Posted on 11/07/201211/07/2012 MarketingTechnology

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