Media, the power which has an indisputable influence on people’s minds, purchasing habits, lifestyle and political choices, hardly can do without ‘financial partnering’ with companies and organizations that need to get into the spotlight. The volume of advertising in media depends both on the economical factors and number of events, which will attract audience’s attention over the year.
Year: 2012
Apple, Google and Amazon are the leaders of the World’s Most Admired Companies 2012 chart, unveiled as result of the new survey conducted by the Fortune trade publication and the Hay Group consultancy—a total of 698 companies from 32 countries were included. The companies, which top most of lists of the most successful businesses, are followed by Coca-Cola, IBM, FedEx, Berkshire Hathaway, Starbucks, Procter & Gamble and Southwest Airlines correspondingly. The first two leaders hold their positions for several consecutive years—for instance, Apple heads the chart for the fifth year in a row, Google was the second most admired company in 2010 and 2011 as well (see the last year’s list here).
Powerade, the sports drink, which helps athletes avoid dehydration while training and competing, is launching a new campaign dubbed ‘Power Through,’ which comes as extension of the ‘Game Science’ marketing effort, also launched ahead of March Madness. The new round of the campaign includes a TV commercial developed by Wieden+Kennedy Portland (the spot aired yesterday, on March 4), as well as print and digital elements to arrive in the coming months. According to Ad Age, the new advertising push from Powerade, which is official sports drink of the NCAA, is highlighting the “underdogs and hard work,” and targets young athletes.
Branding consultancy Creston Unlimited in conjunction with ICM carried out a research, which figured out that most of people’s brand purchasing choices in the UK are influenced by just eight emotions. Brands do not only give people actual goods and services, but they also can make them feel happy, confident, part of a group, and so on.
