Year: 2012

Aesop Crafts New Visual Story for Ribena

Aesop, the brand storytelling agency, has created packaging for GSK’s biggest drinks launch for 20 years, Ribena Plus, which goes on sale this week. Its launch signals a new era for the market leading juice drink, with the addition of vitamins and minerals designed to slake consumers’ thirst for added value, functional and healthy products. Ribena Plus Apple & Peach and Blackcurrant Immunity Support contain added vitamins A, C and E, while Apple & Raspberry and Mixed Berries contain added calcium for healthy bones.

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How Bounce Balls Reached New Heights

In 2007, the then newly launched Bounce Balls were criticized in The Grocer, with the Expert Verdict (Category Controller, Nisa-Today) concluding: “The packaging is nondescript and doesn’t shout out to the consumer… the products will only appeal to the health-conscious. They are also too expensive… this is a niche product… the company will find it difficult to market this outside of health stores.”

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Natasha Poly Is Announced a New L’Oréal Paris Spokeswoman

L’Oréal Paris has tapped another beautiful lady, fashion super-model Natasha Poly, as its new international spokeswoman. The company, which has collaborated with a roster of fashion, music and cinema celebrities, including Doutzen Kroes, Claudia Schiffer, Gwen Stefani, Patrick Dempsey, Jane Fonda, Hugh Laurie and Beyoncé Knowles to name but a few, invited 26-year old Poly to represent its promotional efforts. The new ambassadress is a truly great fit for the company, considering her impressive career—after winning a modeling competition in Moscow at the age of 15, Poly collaborated with over 54 fashion houses, including leading international brands such as Jean Paul Gaultier, Yves Saint Laurent, Roberto Cavalli, Chanel and Valentino.

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Google Offers $1 Million for Exploiting Its Chrome Browser

Google has announced a contest called Pwnium at the CanSecWest security conference in Vancouver this month. It would give out rewards worth up to $1 million to anyone who can hack its Chrome web browser. The contest is a kind of CanSec’s annual Pwn2Own competition, where IT-minds are challenged to hack targeted web browsers and mobile operating systems. The Pwn2Own competition kicks off on March 7. 

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Smirnoff Australia Launches Two Artistic Packs, The Third to Be Designed by Public

Smirnoff, one of the most ‘artistic’ vodkas in the world, has embarked on a new creative collaboration with two Australian artists, Nanami Cowdroy and Beastman (Brad Eastman), who created two designs for limited edition Smirnoff No. 21 packs. Starting with a black canvas, the two visual art creators developed two awesome interpretations of Smirnoff purity, which will inspire public to create their own art pieces for a digital wall, which will be transformed into the third design.

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