Diet Coke, the beverage brand targeted at women, is rolling out a new phase of its ‘Love it Light’ campaign, featuring the famous puppets—the marketing effort was kicked off in the UK on January 9, and will roll out in seven European countries in the coming weeks. As part of the campaign, developed by Mother London, the brand released new humorous adverts and launched a Facebook application, which helps female consumers ‘get glam.’
Year: 2012
Not only BMW signs American artists to create miniatures of its race cars, the automaker rolls out a nationwide advertising campaign on Saturday, January 14, which is aimed to emphasize its image as ‘the ultimate driving machine’. The campaign supports the introduction of BWS’S 14 new models in the United States this year.
After announcing a partnership with Sundance film festival, Yahoo! didn’t hesitate to unveil its other cinematographic project. In collaboration with Playtone and Reliance Entertainment, the digital media company will bring Tom Hanks‘ multi-dimensional animated series ‘Electric City’ to Yahoo! this year.