Article by Sherwood MacVeigh, Director at Hyperquake and Christopher Corgiat, Senior Brand Strategist at Hyperquake
It’s only natural that we choose brands – political candidates included – based on personal aspirations; casting our vote for those we consider to be most like us, who believe what we believe or bring to life what we want for ourselves and our families. And like the political sign in the front yard, our selected brands proclaim our beliefs and values.