Celebrating its devotion to art, illy continues its Art Collection with a new range of cups and cans designed by American artist Kiki Smith.
Year: 2012
Microsoft has released a campaign to promote its upcoming tablet Surface, which is to be available to purchase next week. The new promotion has arrived just in time for the launch of the pre-Christmas advertising season, thus encouraging more consumers to buy Surface tablets as gifts to their loved ones (though, the adverts do not relate to the hottest shopping season directly). With this move, the tech giant is definitely enters the battle with its major competitors, Amazon, Google and Apple, which also have something to offer.
Brand storytelling agency Aesop developed a crisp and fresh packaging for the low-cal Ribena Light juice. The new ‘airy’ packaging, which has been already launched across the UK, is to attract more consumers and help the product stand out on a shelf, which replaced Ribena Really Light as part of GSK’s market leading juice drink family.