Interbrand has released its 13th annual Best Global Brands report unleashing the world’s most valuable brands. Just like in previous twelve reports, Coca-Cola is ranked No.1 global brand followed by Apple, IBM, Google, Microsoft, GE, McDonald’s, Intel, Samsung and Toyota which form the Top 10.
Year: 2012
Renault is going to give a Renault Mégane Hatch Diesel vehicle to an Australian, who manages to find the car on a virtual map of the country. To celebrate the new 0% finance rate on selected models in Australia through December 16, the brand has launched “Zero In,” an online-game, which is supported by a massive campaign including TV, DM, print and outdoor promotional elements.
To celebrate the upcoming launch of the famous computer game Halo 4, PepsiCo‘s Mountain Dew and Doritos brands have announced that Double XP comes back. The platform offers gamers to create an account at dewxp.com or doritosxp.com where they’ll be able to unlock and load future XP matches, reveal ultra-new gear and weapons and more.
Greenpeace has launched a new campaign dubbed Save the Reef to raise awareness of the dangers of the coal mining in Australia. The environmental organization, known for its large-scale initiatives aimed to sparkle the debates around non-ethical actions of global and local companies, now starts one of its biggest environmental battles in Australia. For the initiative, the organization has teamed up with the award-winning filmmaker, Daniel Bird, who shot an animated “Coal World” web film dedicated to spreading the word about the issue.