CARTILS is one of very few brand and design agencies that, being originally Dutch, has become a strong name with a global outreach. We’ve talked with Gaston van de Laar about his work experience with CARTILS, about art of pitching, collaboration with Grolsch, Baltika and the trends which shape the beer branding nowadays.

Wrigley’s Skittles invites its fans to create a holiday ad on the dedicated page, using all range of filmmaking tools. The brand known for its hilarious and weird “rainbow”-themed spots is offerings its consumers a splendid opportunity to make a DIY spot online and then share it with friends. After touching, sweating, tasting, etc. the rainbow, the brand now encourages its fans to create the rainbow in their own advert.

Google Analytics has released three humorous videos, which revolve around the theme of bad online shopping experience. Recognizing the importance of proper digital marketing and web-stores’ functioning during the holiday shopping season, Google’s division demonstrates “how missteps on the digital shelf play out in real life.” While these problems don’t seem that big online, they would drive us mad if we have experienced them in brick-and-mortar stores.