Diesel mixed magic and psychology this season to help a group of young guys and girls reveal their true Christmas morning feelings they used to experience when they were little kids. The brand launched the Magic of Christmas promotion on its website, where it has posted three videos starring young Diesel fans who were hypnotized to act just like they were 5 years old. Believe it or not, all the reactions in the videos are real, Diesel says.
Year: 2012
Microsoft celebrates its major achievements of 2012 in a new video, which was revealed on 12.12.12. The magic of the number 12 has been highlighted in the new spot, which features a dozen of milestone Microsoft moments. While Google, Facebook and Twitter celebrate hot topics that generated most buzz across the globe, Microsoft narrows the “search” to its own realm.
As many companies nowadays traditionally do, Bacardi, the biggest family-owned global alcohol business, has recently marked the yearlong celebration of its 150th anniversary with the burial of a commemorative time capsule at the iconic Bacardi headquarters building in Bermuda, for the brand’s descendants and future employees (and, of course, fans) to be opened again in 2062, the year of 200th brand’s anniversary.
HEINEKEN invites its consumers to submit their observations on the lives of today’s 60 -70 year-olds. The company has launched a new competition, «60+Generation,» through its creative hub, IdeasBrewery.com, where it accepts themed submissions in all formats, from photos and videos to written stories. The winning entries will become part of a 60+ documentary movie.
In partnership with TechStars, a startup accelerator providing seed funding from over 75 venture capital firms globally, Nike is launching a new bold project to encourage like-minded entrepreneurs to start their one businesses and leverage the success of popular Nike + products such as the Nike+ FuelBand and Nike+ Running.
Pepsi is announcing a new brand ambassador, Beyoncé, who actually has been on the brand’s celebrity roster since 2002. As part of the new round of partnership, which is defined as a “true creative and wide-ranging global collaboration,” the brand and the international music icon will be developing “new content and innovative ways to engage fans, consumers and retailers to benefit both brands,” notes Pepsi.