Today is the time to develop the clothing we are going to wear tomorrow. Lacoste is inviting the global community of the brand’s fans to think of the polo of the future and come up with their own ideas at a dedicated website wwww.lacoste-future.com starting tomorrow, December 12 (12.12.12).
Year: 2012
Walls of buildings in the city area can be perfect canvas for modern artwork—brands such as Stella Artois and Converse have already proved it with their large-scale projects. Smirnoff also joins the army of urban art wizards by unveiling a series of “painted by light” urban murals on buildings of São Paulo, Brazil. For the project developed by Wieden + Kennedy, the brand invited graffiti artists from Acidum Group to create their stunning artwork with blacklight-activated paint, which glows only at night.