McDonald’s UK’s ‘We All Make The Games’ launched in June is gaining momentum. The £10 million advertising campaign uses all media channels to celebrate the London 2012 Olympic and Paralympic Games and its participants.
Year: 2012
The article is written by David Rogers, owner of packaging and brand design consultancy We Are Pure
When it comes to business growth during tough economical times, there are certainly arguments both for and against. Whilst some are battening down the hatches and riding out the storm, others are throwing caution to the wind and pushing forward.
A couple of months ago Telefónica Digital’s O2 released their TU Me application for Apple and Android handsets. Now the company is launching the first promo campaign for the app in social media. Users can watch a new animation video created by Jam and Studio AKA on a dedicated Facebook page. Jam has also developed a global social media strategy for the app.