American multimedia artist Doug Aitken has teamed up with Levi’s to launch a travelling art initiative, Station to Station: A Nomadic Happening, in the USA. Over three weeks in September, an unusual train designed as an art studio will be making stops in ten U.S. cities, bringing site-specific “happenings” and “cultural interventions” to each of destinations on the list.
Year: 2013
Philips has turned pub tables into iPods to support the brand’s new urban headphones campaign, “You Need to Hear This.” The ambient marketing project by Ogilvy & Mather London has been rolled out across bars in Eastern London, inviting consumers to enjoy specially selected music tracks from a uniquely designed table while sitting at it.
Diesel calls the global audience to participate in another revolution, now within the brand. Nicola Formichetti, a new artistic director of Diesel, has initiated a digital campaign called #dieselreboot, inviting consumers to contribute to the “full blown reinvention of one of the world’s most iconic brands.”
MoMA and Foursquare help discover the architectural gems of New York, scattered among thousands of less impressive, tasteless and gritty buildings across the megalopolis. The museum and location-based social networking service have developed an architectural scavenger hunt built around 21 architectural sites in NYC.