Past two weeks seem to have been busy for some of the UK (and global) brand and design agencies. Some have been gearing up their clients for the summer 2013, others have relaunched their own brands radically. See a brief recap of what a dozen of selected design agencies have released over this short period of time.
Year: 2013
Thomas Kolster, a 35-year-old former Danish-English copywriter and concept developer, after almost a decade of working with a number of global brands at some of the world’s leading advertising agencies one day realized that he hated 99% of advertising and messages those brands communicated. In 2010, he dared to raise the question that everybody thought of, but was ‘uncomfortable’ to discuss in public—in his debut book called “Goodvertising: Creative advertising that cares,” published by Thames & Hudson last year.
Smirnoff presents a revolutionary project, Mindtunes, that marks a new level of relationship between music and people. The vodka brand, English music producer DJ Fresh and neurotechnology expert Julien Castet have teamed up to let three physically disabled music fans compose a track with their brain only, and without any regular musical sound-making devices.
Heineken’s new effort, “Dropped,” aims to inspire men to become explorers, not just tourists. The beer brand is releasing a series of documentary-style “social experiments” that will see four guys dropped into challenging adventures, all to trigger their intrinsic survival mechanisms and motivate them to open new horizons.
Samsung has announced the compact version of its latest flagship Galaxy S4 smartphone, the Galaxy S4 mini that comes as an alternative to a successful “parent” phone. The Galaxy S4 mini features a 4.3-inch qHD display, a 1.7GHz dual-core processor, an 8-megapixel rear camera and a 1.9-megapixel HD front-facing camera.