As Valentine’s Day and Mother’s Day are ahead of us, Cadbury is offering the new chocolate gift range ‘Say it with Cadbury’ in heart or flower shaped boxes of two sizes. The brand strategy, naming, tone of voice, visual identity and package design for the brand have been created by Pearlfisher.
Year: 2013
Australian-Zelanian drinks distributor and manufacturer Frucor Beverages has launched an interactive 8-week promotion for its V Energy drink, providing New Zealanders with a once-in-a-lifetime opportunity to become a ‘robber’ in a virtual space and steal their share of the $100,000 prize. The campaign, developed by BBDO NZ, encourages the country residents to steal the money from each other on the online destination launched at www.vrobbers.co.nz for a chance to receive their share in real cash after the competition ends.
Microsoft is focusing on businessmen in its latest campaign, aimed to promote MS Dynamics, a family of EPR and CRM software applications for business. For the new multi-media effort, which is rolling out across the U.K., the computer giant has teamed up with international business analyst The Economist Group and London-based media communication agency UM London. They helped the company launch a new competition, which seeks new creative minds in the U.K. business field.
Stockholm Art Week encourages anyone in the capital of Sweden to become an artist and join the powerful art movement using digital technologies. During the event (February 11—17), an iPhone app is launched—the application created by M&C Saatchi Stockholm and developed by Sparkling Zoo, which can be downloaded here, enables you to paint with your feet in the digital space and see the result in the real life.
Diet Pepsi celebrates Valentine’s Day with a new U.S. ad, titled “Come On,” created by TBWA/Chiat/Day and starring Sofia Vergara. In the spot the actress is sitting in a café and seems to be flirting with a handsome guy at the next table—as it turns out, she is snapping her eyes not at him, but at a can of Diet Coke, which is behind the guy. The humorous ad, which was launched ahead of the holiday, is a new spot in the series of ads within the “Love Every Sip” campaign, announced in late 2012.
As Facebook is gaining momentum as an advertising platform now, Nanigans, a Facebook advertising-software company, has conducted a research to figure out, which types of ads work best to drive sales. The researchers have analyzed over 975 million Facebook ad impressions to retailers’ ads in the U.S. in December 2012 and January 2013.
Each holiday should be extraordinary, cazenove + loyd believes. To turn a dream into reality, the luxury travel company provides never-to-be forgotten, unparalleled travel experiences to people, who want to spend their vacations with an extraordinary twist. The brand has launched a marketing campaign developed by Fold 7, in which its highlights “the extraordinary nature of its holidays.”
The Design Business Association (DBA) announced the recipients of Design Effectiveness Awards 2013 on February 7. The winners of the annual design competition are determined based on commercial data, which is one of the key judging criteria (along with cause and effect, clarity of presentation, and more).