Surprisingly enough, now the fastest growing social media platform is not Pinterest (as it used to be), but Twitter, as reported by GlobalWebIndex. According to the study conducted across the 31 markets, the micro blogging platform is gaining momentum now and getting more active users than other social media platforms—the site is followed by Facebook and Google+, respectively.
Year: 2013
Europe welcomes a new low-cost airline on interregional routes, HOP!, which is a combination of three Air France group’s regional airlines—Brit Air, Regional and Airlinair. Brand and design agency Brandimage has developed visual identity for the brand, whose name is synonymous with mobility and action.
The older the product, the more difficult it can be to find new ways to advertise it. Still, such a tough challenge may inspire brands to find a truly great solution—and it has been the case with Post-it notes, owned by the 3M Company, which launched a new US campaign under the “Go ahead” tagline. The new multi-platform promotion, which was devised and developed by Grey New York, plays around the totally new approach to advertising the iconic notes. Now, they are much more than just bright sticky pieces of paper for writing reminders on—they are tools for the self-expression.
Levi’s is explaining how to combine sustainability and style. The brand, which has been spreading its eco-focused message for years, now partners with the Rhode Island School of Design to encourage young designers to adopt the green fashion outlook. The collaboration, launched as part of the RISD’s Designer in Residence program, includes the five-week course, which will be conducted by Nada Grkinich, senior director of Levi’s global footwear and accessories, and Paul Dillinger, senior director of Dockers color and concept design.
The legendary motorbike brand Harley-Davidson teams up with “American Badass” Kid Rock to mark its 110th anniversary, which will be celebrated with a series of events across the globe this year (the brand even received Pope Benedict’s blessing for that). As part of the partnership, the brand has become the title sponsor of Kid Rock’s Rebel Soul tour and has also tapped the musician to co-create a range of limited-edition branded «rebel» merchandise.
Apple is apparently losing its title of the No.1 valued company, having surrendered to Exxon Mobil, an American multinational oil and gas corporation in the Standard & Poor’s 500 Index. The company’s shares have been reported by Bloomberg to slump 17 percent this year, and its market capitalization is now estimated $413 billion, while Exxon Mobil has $418 billion. Things were better for Apple in 2012, when the company managed to become the most valuable company ever. The source also reports that the company’s shares have fallen by 37 percent from a record in September.
BMW and London’s Tate art gallery announce the program for 2013 BMW Tate Live. Started last year, BMW Tate Live is an international four-year creative partnership, which focuses on performance and interdisciplinary art in the gallery and online and aims to bring a new artistic developments to art lovers across the globe. The 2013 program includes two major pillars, BMW Tate Live: Performance Events (free and ticketed life performances within actual spaces) and BMW Tate Live: Performance Room (live performances hosted exclusively for online streaming for intentional viewers simultaneously). Plus, they will throw BMW Tate Live: Thought Workshops, which will include a range of participatory discussions.