Creative initiative, launched back in 2011 as part of global ABSOLUT BLANK campaign, this summer continues to draw attention of clubbers and music fans in the UK, offering free tickets to some brightest music festivals through a competition on Facebook.

Again, the vodka brand encourages people to make their own ABSOLUT BLANK portraits using an innovative motion tracking technology, which recognizes body movements by reading depth, velocity and color via an infared camera and then create their unique pictures on colorful bottle-shapes virtual canvases.

Any UK resident of 18+ can join ABSOLUT BLANK FB page and win tickets to Bestival (September 6,7,8,9), Brick Lane Music Festival (September 17- 18) in London and, finally, attend the Absolut Blank Live Finale on October 19 to see the winning portraits live.

Photo: ADIDAS UNDERGROUND, London