During this year’s Brussels auto fair Alfa Romeo is carrying out a campaign for promotion its cars. The Italian auto brand turned 50 bus shelters around Belgium into free ad hoardings, encouraging the auto owners to put their current car for sale there. The idea is that the brand’s vehicles are now so cheap that anyone would like to change their old wheels for the new car.
The new ad areas became so popular among local people that within just a few days the poster sites were completely covered with the selling ads. The «Your chance to own an Alfa Romeo» campaign was developed by the Duval Guillaume advertising agency from Belgium.