Tiffany has chosen an unconvential way to stay in minds of consumers not only as an iconic jewelry brand but as a company devoted to street art.

Photo: Ellis Gallagher and his work, from Tiffany Facebook page, clickable

Tiffany has tasked four artists to interpret the meaning of true love creating murals on its storefront in the SoHo area of New York, 97 Greene Street.

The artists are drawing their murals consequently. The first was Danielle Dimston who presented his drawing on 16 July. Ellis Gallagher followed on 27 July and this week Igor + Andre will display this week. The last artist, Natasha Law will express herself a week later.

It’s not the first time Tiffany signs creatives to reimagine their shop exterior. In winter stylist and designer Rachel Zoe to designed five windows decorated with Tiffany jewels.

Photo: Danielle Dimston’s work, from Tiffany Facebook page, clickable