Smirnoff Creative Grants Launches For the second year in a row international iconic vodka brand Smirnoff, owned by Diageo plc, awards creatives and club promoters grants to make their ideas for one-of-a-kind experiences and nights a reality. Continue reading →
Nescafe Gathers Music Documentary Gurus in Chile The 6th International Festival of music documentary video spots and short films IN-EDIT NESCAFÉ, mentioned on POPSOP previously, has announced the names of the 2 special guests who will come and participate, representing their works in the festival program. Continue reading →
adidas Originals and Def Jam: Festive Art Contest This year 2 lifestyle brands with and active and leadership positioning — adidas Originals and Def Jam record label, owned by Universal Music Group, decided to celebrate their anniversaries together. Continue reading →
The Macallan in Lalique Finest Cut Presented in Moscow The Macallan Single Malt Whisky represented in Moscow, Russia, the third from of the sixth edition of crystal decanters of The Macallan 57 in Lalique Finest Cut. Continue reading →
Absolut Rock Edition Rocks in Brasil The Absolut Rock Edition, first introduced in Germany this September, has finally came to Brasil. On 5 November Pernod Ricard Brasil organized the gorgeous launch party in Sao Paolo featuring the main guest of event — the American musician Marky Ramone, the frontman of the legendary Ramone band, considered the first punk rock group in US. Continue reading →
Milka Mini Bars Carries away to the Alpine World This autumn Ogilvy Group Russia launched an intergrated ad campaign for a sweet Kraft Food’s brand Milka on the Russian market. The concept is based on idea that a little piece of chocolate (Milka, of course) brings you to an ideal world of Alpine Mountains. Continue reading →
Stella Artois Eco Chic Virals: Back to the Past Beer brand Stella Artois continues its commitment to sustainability in a retro style with the help of London-based ad agency Mother. This time the brand unveiled a series of 5 viral spots, appeared on Youtube.com, 22 November. Continue reading →
Mountain Dew Throwback Brings Back the Past For the second time (following the last year’s Pepsi Throwback) PepsiCo Inc. is trying to bring back to life the new ‘retro campaign’. This time it is titled Mountain Dew Throwback after the famouse Mountain Dew brand. Continue reading →
McDonalds changes the logo to ‘green’ As Agency France Presse reports, after the eco-summit, which took place recently in Copenhagen, McDonalds Germany decided to make a first «real» step to «sustainable and eco-friendly» positioning. The idea was so simple and exciting — they literally changed the background of an iconic arched logo from red to green. Continue reading →
Global Brands Cooperate with CoTweet While SMM services become more and more powerful tools of brand promotion, companies recognize Twitter as an essential channel for communication with customers in a the real-time web environment. Continue reading →