The Coca-Cola Company has stricken the deal with the U.S.-based innovative lab Liquid Light to further develop the CO2-to-Chemicals technology of making various multi-carbon chemicals such as propylene, isopropanol, and acetic acid from carbon dioxide. The company also converts CO2 to mono-ethylene glycol (MEG) which is a component of Coca-Cola’s PET PlantBottles.
Author: Popsop Staff
Acquity Group, a brand e-commerce and digital marketing company, part of Accenture Interactive, has surveyed 2,035 Americans of 18 y.o.+ to research their shopping decisions made as a result of digital engagement with the brand. Particularly, the study answers the question whether branded content «sells», and if so—which channels are the most trustworthy.
In partnership with the New-York based creative non-profit group Parley for the Oceans, adidas has presented the first concept of running shoes with an upper made of recycled plastic fished out from the ocean. The presentation took place last week, June 29, at a high-level event on climate change in New York at the United Nation General Assembly Hall.