The chocolate snack will see the packaging redesign featuring a new «YouTube break» logo. This will be the first major packaging overhaul in the brand’s history—although limited-time only.
Author: Popsop Staff
The global research and analytics firm Gallup has polled nearly 18 million customers around the world to learn whether they feel that brands they use deliver on their promises. By the «promise of the brand» the research team means a unique statement that a company offers, and it depends on the employees’ ability to act on these offers.
If in 2013 global consumers didn’t mind that 76% of commercial brands had disappeared, in 2015, this figure slightly decreases to 74%. Overall, the Havas Meaningful Brands study 2015 has proved the trend: most brands across the world lose ability to be perceived as useful or meaningful and to effect people’s lives.