The annual ranking of the most valuable brands has been recently revealed by the business publication Forbes. Apple ($145.3 billion), Microsoft ($69.3 billion), Google ($65.6 billion), Coca-Cola ($56 billion) and IBM ($49.8 billion) are the top five on the list.
Author: Popsop Staff
The global research and analytics firm Gallup has polled nearly 18 million customers around the world to learn whether they feel that brands they use deliver on their promises. By the «promise of the brand» the research team means a unique statement that a company offers, and it depends on the employees’ ability to act on these offers.