McDonald’s has tried a number of ways to revive customers’ love and stimulate slumping sales, the worst in the past 12 years—in the U.S. specifically.
Author: Popsop Staff
As CNBC reports, 3G Capital-owned ketchup manufacturer Heinz announced the planes to take control over another biggest American processed food company Kraft Foods. The newly formed entity will be the third largest food conglomerate in the U.S. and the fifth in the world with approximate market value of $80 billion, according to The New York Times.
SB Insight, a Stockholm-based sustainability communications and insight agency, has released its fifth annual study and ranking Sustainable Brand Index 2015 that analyzes performance in environmental and social responsibility of 709 Scandinavian brands—as seen by 27,000 consumers from Sweden, Denmark, Norway and Finland.
The global IT corporation Microsoft has conducted a new survey of 13,200 users aged 16-64 years old from 13 countries —Brazil, Canada, China, France, Germany, Italy, the Netherlands, Russia, Spain, Sweden, the UAE, the UK and the US—to find out to what extent digital technology changes their life. The findings from the study «Digital Trends 2015» has been grouped into three categories, as follows: trends, the «Performers,» and the «Explorers.»
Aesop, the UK-based brand storytelling agency, in collaboration with online polling company OnePoll has ranked the top 40 consumer healthcare brands perceived by the British as great storytellers. Unilever-owned Vaseline has been identified as the leader in the overall list of top performers, followed by another skin care expert E45 owned by Reckitt Benckiser, and P&G’s cold-relief brand Vicks.