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Author: Popsop Staff

Views on social purpose of business in Europe vary depending on leaders’ age, CCE found out

88% of European current business leaders and 90% of future leaders agree that business should have social purpose; however, while roughly the same number of current leaders (87% or 9 in 10) agree that businesses do have social purpose now, only 19% (or 2 in 10) of future leaders agree on that.

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Posted on 10/14/201411/13/2014 Consumer InsightMarketingSustainability

Unilever’s Lipton Ice Tea goes through global redesign and repositioning

Lipton Ice Tea is going through a global rebrand to become even better associated with natural revitalisation and wellbeing.

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Posted on 10/09/201410/14/2014 Design

Unilever, BT Group, Coca-Cola, Marks & Spencer and Carlsberg have found a new online media on sustainable living—Collectively.org

Five global companies—Unilever, BT Group, Coca-Cola, Marks & Spencer and Carlsberg—have joint forces to provide financial sponsorship to a new online media editorial project Collectively.org that aims «to make sustainable living a new norm.»

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Posted on 10/08/201410/09/2014 Social MediaSustainability

48% UK online shoppers migrated to Android mobile platform in 2014, Nielsen reports

Global research company Nielsen has found that over the last 12 month around 48% of online shoppers have switched from desktop and laptops platforms to mobile devices (Android data only).

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Posted on 10/08/201411/13/2014 Consumer InsightMarketingSocial Media

Miller Lite goes back to roots reviving heritage packaging and brand identity

Miller Lite, a popular American brand of light beer, is going back to its roots and introducing a heritage branding and packaging as of 1975. In that year Miller Brewing Company, the brand owner, «revolutionized» the beer category with the launch of the first low-calorie beer product in the U.S. containing just 96 calories. 

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Posted on 10/06/201410/07/2014 Design

Pfizer’s Viagra will get new package design in Russia

London design agency Pearlfisher has redesigned packaging and visual identity of the well-known specific medication for adult men Viagra.

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Posted on 10/06/201410/06/2014 Design

Red Bull, Bud Light and Coca-Cola named the most digitally-savvy beverage brands in the US, according to L2 ThinkTank’s study

The US research company L2 ThinkTank, a provider of business intelligence for digital, has revealed the latest installment of its Digital IQ Index study devoted to beverages in the US.

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Posted on 10/03/201411/13/2014 Consumer InsightMarketingSocial Media

Absolut launches the Andy Warhol limited-edition bottle

Absolut Vodka, mostly associated with modern art rather than with negative sides of alcohol consumption, has unveiled a new limited edition devoted to Andy Warhol, the father of pop art and one of the first modern artist of the XXth century who started iconizing the vodka brand about 30 year ago.

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Posted on 10/02/201410/03/2014 Design

Grolsch to roll out new bottle design globally

Following a previous global rebrand in 2012, the Dutch beer brand Grolsch is introducing a new look for a 300 ml glass bottle. The new design has been developed by the brand and design agency CARTILS.

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Posted on 10/01/201410/01/2014 Design

Amazon perceived as the top e-commerce website in terms of personalization by 4 out of 5 UK customers

The latest study by RedShift Research on behalf of the newly launched personalized discovery platform firm BloomReach, shows that most e-commerce marketers in the UK fail to deliver on online shoppers’ expectations in regard to personalization experience.

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Posted on 09/30/201411/13/2014 Consumer InsightMarketing

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