Mercedes-Benz USA is holding a social media competition, “Take the Wheel,” to promote the new Mercedes CLA for the younger audience. The brand has commissioned five best Instagram photographers for a 5-day drive across the United States behind the CLA’s wheel. The author of the the most «liked» photos will win a 3-year lease on the new Mercedes-Benz car.

The adopters of the famous Greek fabulist Aesop’s approach, the namesake London-based agency has conducted a comprehensive research among 1530 18+ U.K. residents to reveal the top 10 ‘storytelling’ brands, referred to as those that are “engaging, memorable, with unique character and personality, with a clear sense of purpose/vision, authentic and believable,” among other storytelling credentials.

Nielsen, a global consumer insights company, has conducted a survey to define the differences in the behavior of modern shoppers across the globe. The «New Wealth, New World» study, based on opinions of more than 29,000 online respondents in 58 countries, shows that in different regions people are driven by different factors (sometimes, opposite ones) when choosing consumer goods.