Casa Rex Redesigns Pfizer’s Wyeth Enercal+ for the Chinese Market

Casa Rex has developed new visual identity, brand guidelines, packaging and POS materials for Wyeth Enercal+, a nutritional supplement produced by Pfizer in China. The aim was to highlight the advanced attributes of the product and make it more appealing to its target market — adults aged 40+.

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Pearlfisher Designs New Health and Wellness Drink Oat Works in the US

Pearlfisher has created the brand strategy, tone of voice, brand identity and packaging design for Oat Works, a new functional oat based drink from the US-based company Wellness Works.

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SiebertHead Designs the Export Variants for Efes Zero Beer

SiebertHead has created the primary and secondary graphic design as well as POS materials for Efes’ non-alcoholic beer Efes Zero for the export markets of the Middle East & North African countries.

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Kingston® Technology Brand Redesigned by Stocks Taylor Benson

Kingston Technology, the world’s largest independent manufacturer of memory products for consumer and business customers, this week begins to roll out a new global look and feel for its brand communications, by graphic design agency Stocks Taylor Benson (STB).

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Champagne Gremillet Repositions Its Packaging

Award winning champagne house, MAISON GREMILLET has relaunched its range of champagnes with all new packaging created by design agency, Biles Inc.

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Bulletproof Creates Package Design for Brawny® Paper Towels to Support and Raise Awareness of the Charitable WWP Project

Bulletproof has created limited edition packs for Brawny paper towels to showcase the brand’s support of the Wounded Warrior Project^TM (WWP), which is to raise awareness of the needs of injured service members across the United States of America.

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Carlsberg UK Re-establishes Itself in a Cider Category with the Relaunch of Somersby

Following a successful relaunch of Somersby cider with a new stunning design in Denmark and Norway in May this year, Carlsberg UK brings an apple-flavoured light alcohol brand to the UK market.

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Virgin Atlantic Dares to Operate in Russia. Again

After several idle attempts to start working in Russia and failing to do that due to the high level of corruption, Sir Richard Branson’s Virgin Atlantic Airlines is expected to operate flights from London to Moscow next year.

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McCann Buenos Aires Developed the ‘Jugátela’ Campaign for Kraft Foods’ Bubbaloo Cupido

McCann Buenos Aires has created the campaign ‘Jugátela’ (Play the Game) with the spots ‘Fiesta’ and ‘Bici’ along with graphics and street advertising to communicate the launch of its new product: Bubbaloo Cupido, the Bubbaloo brand of Kraft Foods.

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Aesop Сreates Packaging for LittlePod’s Handcrafted Beer

Due to the hugely positive feedback on its Vanilla variant, a limited-edition product originally, LittlePod launches the Vanilla Beer as permanent addition to the company’s portfolio.

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POPSOP

Author: Popsop Staff

Casa Rex Redesigns Pfizer’s Wyeth Enercal+ for the Chinese Market

Pearlfisher Designs New Health and Wellness Drink Oat Works in the US

SiebertHead Designs the Export Variants for Efes Zero Beer

Kingston® Technology Brand Redesigned by Stocks Taylor Benson

Champagne Gremillet Repositions Its Packaging

Bulletproof Creates Package Design for Brawny® Paper Towels to Support and Raise Awareness of the Charitable WWP Project

Carlsberg UK Re-establishes Itself in a Cider Category with the Relaunch of Somersby

Virgin Atlantic Dares to Operate in Russia. Again

McCann Buenos Aires Developed the ‘Jugátela’ Campaign for Kraft Foods’ Bubbaloo Cupido

Aesop Сreates Packaging for LittlePod’s Handcrafted Beer