This week sees the introduction of a new brand identity and packaging redesign of Strongbow, created by London design agency Bulletproof for the HEINEKEN-owned brand.
Author: Popsop Staff
Having done an in-depth research on the nature of luxury and how it has evolved in the current economic environment, Interbrand directors Manfredi Ricca and Rebecca Robins introduce the new term «meta-luxury» with the release of the new book «Meta-luxury: Brands and the Culture of Excellence«, published in the USA in English this month.
Landor Associates, a global WPP-owned branding and design firm, announced the opening of its 22nd office, located in Moscow, Russia. Following several years of experience with both global and local clients in the region, the rapid development of the Russian market made this the perfect time to expand the firm’s presence on the ground.
Unilever has commissioned Italian agency Reverse Innovation, specializing in brand and product design, to create the graphic design for the new range of Signal Expert Protection toothpastes. The creative team was tasked to develop a design which would reflect the core characteristics of the product using meaningful visual elements on the packaging.