GLOBAL POINT New York recently conducted a complex digital-campaign to increase customer awareness of Ferrari USA and their annual Ferrari 458 Challenge racing event. The project was part of a contract between GPNY and Ferrari USA.

The campaign included a one-page website development, large-scale social media promotion (Twitter, Instagram, Facebook) and an e-mailer used for distribution of registration form and key information about the event (racing schedule and results, VIP tickets purchasing conditions, news).

Photo: An element of the digital campaign for Ferrari 458 Challenge

“We’ve done a stellar job at achieving both of our goals: improve Ferrari USA’s social media presence and increase public awareness about Ferrari Challenge. Thanks to the timely information distribution, and the fact that the one-page site consolidated the social media, Ferrari received a strong increase in their following. Of the registered 1200 participants, Infineon Raceway saw more than 1000 showing up for the event,” says Marina Sinebok, Executive Officer, GLOBAL POINT New York.

Photo: An element of the digital campaign for Ferrari 458 Challenge

PROJECT TEAM:
Diane Cheadle—Account Manager GLOBAL POINT New York
Samantha Edwards—Creative Director GLOBAL POINT New York
Robbie Edwards—Digital specialist GLOBAL POINT New York
Marina Sinebok—Executive Office GLOBAL POINT New York