Having done an in-depth research on the nature of luxury and how it has evolved in the current economic environment, Interbrand directors Manfredi Ricca and Rebecca Robins introduce the new term «meta-luxury» with the release of the new book «Meta-luxury: Brands and the Culture of Excellence«, published in the USA in English this month.
Author: Popsop Staff
Landor Associates, a global WPP-owned branding and design firm, announced the opening of its 22nd office, located in Moscow, Russia. Following several years of experience with both global and local clients in the region, the rapid development of the Russian market made this the perfect time to expand the firm’s presence on the ground.
Unilever has commissioned Italian agency Reverse Innovation, specializing in brand and product design, to create the graphic design for the new range of Signal Expert Protection toothpastes. The creative team was tasked to develop a design which would reflect the core characteristics of the product using meaningful visual elements on the packaging.
Within the tightly formed battleground of the Portugese beer market, the Sagres brand had not been evolved to its fullest potential, and on-shelf the brand’s erosion of quality and national pride was a threat to one of Portugal’s most iconic beers. Could beer brand experts Claessens International give Sagres back its national pride and rebuild its emotional bond with consumers?
To celebrate Queen’s Diamond Jubilee, MINI has launches an interactive Facebook app, called ‘MINI Royalty’, developed by LIDA, as part of the MINI CRM programme. Targeting existing MINI customers and fans, it will offer their followers the chance to wave from a specially designed MINI ‘Royal Balcony’.