The illy sustainArt Award, of illycaffè, has come to Brazil. As proof of the importance of the Brazilian market for the company, the name of the country will be a part of the award title. The Brazilian version will be held during the eighth edition of SP Arte—which takes place between May 10 and 13, in the Pavilhão da Bienal de São Paulo. The project is part of one of the major initiatives of the company in its intimate relationship with the arts.

Schick Intuition brand discovered from the ‘2012 Simplicity Survey,’ created by Schick Intuitionand Wakefield Research, that women need to simplify their lives. Since then, the brand has set out to make women’s lives easier with the launch of The Simplicity Project program that will last now until the end of summer. Consumers can go online at www.Facebook.com/schickintuition to receive simplicity tips & tools, savings and more.

Heineken USA, the world’s leading international brewer, and the Tribeca Film Institute announced their partnership to establish and launch the Heineken Affinity Award. The award, which aims to empower and recognize a working generation of African American filmmakers and encourage them to continue to craft stories that share their experiences and visions, will launch during this year’s Tribeca Film Festival. Heineken USA will host a private launch event on April 27th to raise awareness about the program. The winner of the Heineken Affinity Award, a rising African-American filmmaker (age 21 and over) will be honored with a $20,000 cash award and year round project support and professional development from the Tribeca Film Institute.

From 25 April to 26 August 2012, the BMW Museum in association with Galerie Häusler Contemporary is presenting around ten illuminated artworks by internationally renowned light artist Keith Sonnier. The US American draws on the aesthetics of advertising by taking fluorescent lighting technology familiar from the world of neon adverts to form abstract light creations. The sculptures that make up ‘Lichtblicke I’ bring light and metal, art and experiment, neon tubes and cars face to face.

The US most intensely creative and up-and-coming filmmakers are ready to make their debut as the Sprite Films program returns to spotlight bold and innovative talent. Eight promising filmmakers have been chosen by Sprite to make a name for themselves in the film industry with the unique opportunity to participate in a film competition spanning multiple colleges and universities across the United States. Sprite is providing a nationwide platform to shine a light on the aspiring filmmakers, and is also introducing the filmmakers to seasoned actor Tyrese Gibson who will provide guidance and insight to ignite the film students’ creativity and overall experience throughout the filmmaking process.