Coca-Cola, Presenting Partner of the London 2012 Olympic Torch Relay, has unveiled its unique, highly sustainable fleet of hybrid support vehicles that will lead over 8,000 Olympic Torchbearers along their momentous 70 day journey around the UK, kick-starting an unprecedented party atmosphere across the nation.
Setting out from Land’s End on May 19 the five-strong fleet will travel between thirty minutes and eight hours ahead of the Olympic Flame. The Beat Fleet and Coca-Cola team will whip up excitement, handing out special edition, commemorative Coke bottles and memorabilia, and encourage hordes of cheering crowds to line the Relay route in celebration of their local Future Flames—inspirational young people who have been given the once in a lifetime opportunity to run with the Olympic Flame thanks to Coca-Cola.
Photo: Coca-Cola’s Beat Box
In keeping with Coca-Cola’s pledge to help LOCOG, The London Organising Committee of the Olympic and Paralympic Games, to deliver the most sustainable Games of modern times, the convoy showcases cutting-edge green technology including MINI’s MINIMALISM principle—a combination of intelligent assistance systems, on-demand engine components, lightweight technology and aerodynamic design to enhance efficiency and reduce energy consumption and emissions.
Coca-Cola’s ‘Beat Box’ and ‘Beat Bus’ have each been converted to diesel-electric hybrid power which is estimated to save 1.6 tonnes of carbon dioxide over the course of the Relay and ‘Recycle Beat,’ a cutting-edge mobile recycling unit, is fitted with an advanced exhaust cleanup system and low emission auxiliary generator to dramatically reduce air pollution. ‘Recycle Beat’ will follow in close pursuit behind the Olympic Torch Relay, sweeping the route and surrounding areas to ensure all waste is collected for recycling.
As the ‘Beat Fleet’ tours from Land’s End to the Orkney Islands, a non-stop, euphoric procession of music, street parties, dancing, face-painting and flag-waving will sweep the nation to celebrate and cheer on each Torchbearer bringing the magic of the Olympic Games to over 1,000 communities nationwide. The ‘Beat Fleet’ will encourage well-wishers of all ages to ‘Move to the Beat’ as Coca-Cola’s official anthem for the London 2012 Olympic Games, Anywhere in the World, a collaboration between GRAMMY award-winning producer Mark Ronson and chart topping vocalist Katy B, blasts out to kick off the party.