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Author: Popsop Staff

Seymourpowell Hires Chris Sherwin as Head of Sustainability

Leading global design and innovation company Seymourpowell announces the appointment of Chris Sherwin as Head of Sustainability.

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Posted on 01/10/201201/24/2013 Agency News

Coley Porter Bell Adds Value and Personality to Morrisons’ Value Range

Brand design agency Coley Porter Bell has rebranded Morrisons’ entry level ‘value’ range as part of the retailer’s strategic overhaul of its own-brand offering.

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Posted on 01/10/201201/24/2013 News

Beefeater Invites Consumers to Redesign Its Classic Bottle for a Special Edition

For the launch of a unique special edition of Beefeater London Dry Gin in Sweden, Beefeater invites the Swedish consumers to show off their creativity and love for London by entering a cocktail and design competition for the new Beefeater bottle.

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Posted on 01/10/201201/10/2012 NewsSocial Media

Maxitone Gets a New Look

Following its launch back in January 2010 Maxitone, the lifestyle protein brand for active women, is redesigning its packaging.

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Posted on 01/10/201201/24/2013 News

Toyota Yaris: Let Gadget & Slick Write the Rhymes!

Toyota Yaris is offering fans the unique opportunity to create their own pop video, featuring a ‘shout out’ rap written and performed especially for them.

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Posted on 01/10/201201/10/2012 NewsSocial Media

pi Creates a Family Feel to Arla’s Milk and Cream Range

Arla are well known globally for their extensive range of UHT (long life) milk and whipping cream products. With significant differences of visual look between regions, Arla were keen to create a cohesive family feel for the range.

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Posted on 01/10/201201/24/2013 News

Reach Creates Visual Identity for the Royal Mint’s Diamond Jubilee Coin Collections

Visual brand strategy consultancy Reach has created a visual identity for The Royal Mint’s Diamond Jubilee range. Together with consumers Reach co-created the brief for the identity and packaging communications.

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Posted on 01/10/201201/24/2013 News

Holmes & Marchant Strenthens Team in the UK

Holmes & Marchant has announced five new appointments as the design agency starts its next phase of growth under the new management team of Simon Gore, managing director and Greg Vallance, managing partner—creative.

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Posted on 01/08/201201/24/2013 Agency News

Hyundai Launches Interactive Racing Game on New York Times Square Billboard

Hyundai Motor Company launched an interactive racing game called ‘HYUNDAI RACE’ on its prominent Times Square video billboard on December 20. Times Square visitors can play the high-quality racing game featuring the all-new Hyundai Veloster on the big screen and simulate the real driving experience.

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Posted on 12/23/201112/23/2011 News

Paramount Unveils New Logo as Part of 100th Anniversary Celebration

Paramount Pictures unveiled a new company logo that commemorates the studio’s 100th Anniversary in show business. The new logo can be seen on the new Tom Cruise starrer, Mission: Impossible—Ghost Protocol. The movie opened in IMAX and on other premium large format screens on Friday, December 16 and in theatres everywhere on December 21.

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Posted on 12/23/201112/23/2011 News

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